29th August 2006 :: "How to market your business, the 'write' way"

AME Marketing is delighted to be presenting the first workshop of the Ayrshire Chamber's new "How to..." series.

"How to market your business, the 'write' way" is a full-day workshop which takes place on Thursday 28th September, 2006 at the Ayrshire Chamber's Arran Conference Room. It covers every step of the copywriting process - from researching your audience and planning your piece to writing, proof reading and editing your finished document.

Along the way, we’ll be giving away plenty of insider information and tips that will help you generate memorable copy that works for you and, most importantly, for your customers!

You’ll be privy to the secret tools used by marketing copywriters to produce all types of promotional material, such as:
• Company brochures
• Sales letters
• Advertisements
• Press releases
• Editorials
• Web pages

What else is included?

• What NOT to write! We take a look at some tired old copy, then give it a makeover!
• Sell or Scare! The secret words that will lure your customers to buy, or scare them off forever!
• Make no mistake’s! The spelling and grammar gaffes you MUST avoid!
• The worst sales letter in the world! Your proof-reading skills are really put to the test!

For more information about the workshop and to book your place, contact Anne Reid at the Ayrshire Chamber on 01292 678666.