22nd May 2007 :: "All the signs tell us you need a marketing plan!"

AME Marketing is holding a FREE marketing planning workshop at 9am on Tuesday 29th May 2007 at the Business Gateway, 5 Killoch Place, Ayr. (For those with GPS, the postcode is KA7 2EA!)

By attending the half-day workshop, delegates will:
* appreciate the importance of the marketing function
* understand the benefits of planning a marketing strategy
* be able to share experiences, problems and solutions with other delegates
* find out how to go about building a marketing plan
* discover about the support package that is available to assist businesses with this task

Workshop content: What is marketing, really? ~ Why should I plan my marketing? ~ Carrying out a marketing audit ~ Setting budgets and allocating resources ~ Segmenting and targeting markets ~ Positioning ~ Manipulating the marketing mix ~ Setting a timetable ~ Reviewing progress.

For more information about the workshop and/or to book your place, contact Graham Stevenson or Lisa Breslin on 01292 678920.