How will your customers know about you, if you don't talk to them?

Communicating with customers is a pivotal element of your marketing mix.

It's not just about what you say. It's how you say it. It's where. It's when. It's making sure every aspect of your marketing messages strikes a chord. It's about ensuring that your customers believe buying from you is right for them.

You communicate with your customers in more ways than you might first think. It's in your advertising messages certainly, but it's also in the news stories people read about you. It's on your web site, in your company newsletter, on your product packaging, your staff uniforms, your corporate stationery, your signage, your vehicles. The list goes on.

Communication that works for YOU and YOUR CUSTOMERS
At AME Marketing, we never forget that communication is an exchange. That means the most important people in the picture are you and your customers - not us. We won't ever tell you that our promotional campaign will work simply because "we created it".

Instead, you can rest assured that relevant research data is always at the heart of the creative work we do. We'll get to know you better first and get to grips with what makes your business special. Then we'll work on what truly makes your customers tick. If the information we need isn't already available, we'll find it out for ourselves. Trust us, the right communication strategy will follow on naturally from there!

How we can help
Need assistance with your marketing communications? You can select any (or all) of the following marketing communications services that we provide.

Above-the-line Advertising ~ That's paid for advertising. We can oversee your entire advertising campaign. That includes researching all applicable media, negotiating and purchasing media space, production of all copy, overseeing photography and graphic design, submitting the finished advertisement for print or broadcast as well as evaluating the success of the whole campaign.

Publicity ~ We can help you to nurture your relationship with the press contacts that will help you make a connection with your target market. Submit regular news stories to the press in a format that makes them sit up and take notice!

Direct Communications ~ We can help you boost the impact of your direct mail messages! We can provide a completely different approach, or take a look at your current sales message and crank up its selling power! Our sales letter writing technique is based on solid selling principles that are proven to work time and time again. When used in conjunction with some really captivating copy, the results are astounding.

Brand Repositioning ~ Is the image your company portrays in need of an overhaul? We can help you decide upon the right branding strategy for you. That's one which embodies all of your company ideals and conveys these to your customers in a way that truly connects and differentiates.

Product Packaging ~ We can oversee all the product packaging decisions you make, from sourcing the materials and suppliers, to producing the finished copy, design and artwork.

Vehicle Livery ~ Need something eye-catching for your fleet of vehicles? We make sure you're saying the right things to the right people, in a way that will get them talking.

Company Newsletters ~ If you're looking for a way to communicate regularly with your customers, then producing a newsletter should be a serious consideration for you. It's a big undertaking, but we can take the pain away by doing all the hard work for you, from deciding on a title, researching stories and producing the articles to arranging photography, design and print.