How can you sell to your customers, if you don't know anything about them?

Let's face it, marketing research isn't very popular.

Well, call us crazy, but we love research - and so should you. Since marketing is all about meeting customers' needs and wants, it makes sense that you must ask people about what it is they need and want! It seems so sensible, doesn't it? And yet, countless businesses fail because they kid themselves into believing that they don't need to do it in the first place.

The truth is that good marketing research is fundamental to every successful business. In fact, not researching your markets is just plain dangerous.

Research to provide the answers that YOU need
At AME Marketing we're very serious about marketing research and we have an exemplary record in the area. Our management team and field researchers are all members of the Market Research Society (MRS) which means we are forever bound by a strict code of good practice.

Our research services are all designed with you in mind. To get the answers you're looking for we may use a combination of research techniques. It could be desk research, group discussions, in-depth interviews, postal or E-mail surveys, or face-to-face street interviews. It's a tough job, but that's okay. We've got thick skins and we enjoy doing it!

How we can help
Need assistance with your marketing research? You can select any (or all) of the following marketing research services that we provide.

Secondary Research ~ That's the research of already published data. We have access to a multitude of secondary research sources, including up-to-date market intelligence reports for a wide array of business sectors.

International/Export Marketing Research ~ Need help sourcing information on overseas markets? Perhaps you are looking for an overview of the buyers in foreign markets, or are looking to source international clients or distributors. Whatever it is you need to know, we can help you find the answers, which reduces the risk of your international operations and allows you to make informed business decisions.

Qualitative Research - Group Discussions ~ If you need to investigate opinions, or the most important issues that apply to your target audience, one of the best approaches to uncover them is to hold group discussions (also known as 'focus groups'). These can reveal lots of useful - and often surprising - information that'll help you to ensure that your products and services are really valued by your customers. We provide a complete qualitative research service, including recruitment, execution, reporting and evaluation of your group discussions.

Qualitative Research - In-depth Interviews ~ Another qualitative research method that we use when it's not appropriate to use group discussions. It helps to provide a focus for future quantitative research!

Quantitative Research - Surveys and Questionnaires ~ We provide a complete quantitative research service, from objective setting and questionnaire design, to all fieldwork, data analysis, reporting and making recommendations. Data collection methods include street interviews, postal surveys, internet polling and E-mail surveys.

Customer Feedback Surveys ~ If you're serious about marketing your business effectively, it's crucial that you research how your business is perceived by those who are most important - your customers. We will use a combination of the above research methods to find out what your customers really think about you.

Employee Satisfaction Surveys ~ If yours is a forward thinking "people" business, you'll naturally want to ask those who work for you all about their experiences of being an employee. We'll use a variety of research methods to uncover their opinions, then you can use the information to improve your internal processes and procedures, which will increase staff morale, efficiency and your profitability.

New Product Feasibility ~ Quite simply, we'll investigate if there is sufficient demand for your product! We'll investigate your potential customers, uncover their specific needs and evaluate if your product matches those needs. If not, we'll suggest ways in which you can improve your offering to make a bigger impact.